Vision and Values

COUNT ON 401(k) & 403(b) Fiduciary Advisors to create superior value by passionately going the extra mile everyday. We attribute our success to our strong team and eight guiding principals:

  • INDEPENDENCE
We are completely independent; we have no ownership interest in or affiliate relationships with money managers, recordkeepers or administrators. We embrace the highest ethical values of truth, honesty, integrity and professionalism.
  • OBJECTIVITY
We strive to provide advice that is unbiased and free from any conflicts of interest; we receive no benefits from money managers for recommending their products.
  • PASSION
We have a pervasive and unrelenting desire to do things the right way and succeed in meeting our clients' retirement plan goals.
  • KNOWLEDGE
We seek to create understanding through experience, learning and listening. Our professionals consistently review and benchmark all plan administrators, funds, fees and services.
  • RESPECT
For our plan for sponsors, participants, trustees, fiduciaries and each other.
  • EXCELLENCE
In everything we do.
  • TEAMWORK
In building long lasting relationships.
  • RESULTS
In getting it done right.